Getting in the real estate game requires designations or certifications, each qualifying the agent for certain niches. Understanding the differences between these certifications—their advantages and disadvantages—can help would-be real estate agents compete even in a tight market.
Since 2020 has been defined by its tight real estate markets even in the midst of a pandemic, upgrading your real estate certifications for the years to come might be a great idea.
Here we’ll take you through the different certifications and what they qualify you for.
Certified Luxury Home Marketing Specialist
The market for luxury homes is huge. Working within this market requires skills and awareness that only a Certified Luxury Home Marketing Specialist (CLHMS) certification can bring, leveling up experienced real estate agents for dealing with the priciest properties.
CLHMS certified agents often work with colleagues and clients from all over the world in order to make the best deals on luxury homes. This certification enables real estate professionals to take part in deals that offer the best commission values out there, an investment that can all but pay for itself in a short amount of time.
Surprisingly enough, recent months have seen fierce activity in the luxury home market, so getting this certification now would be a great time to jump in the game. You can find certification requirements at the Institute for Luxury Home Marketing website.
Certified Real Estate Brokerage Manager
For brokers, no distinction is quite as respectable or lucrative as a Certified Real Estate Brokerage Manager (CRB). These professionals bring the highest levels of knowledge and expertise to the field of real estate brokerage, increasing the potential for high-paying deals and property investments.
However, the National Association of Realtors (NAR) estimates that only 3% of its realtors have met the requirements and training conditions necessary to receive this certification. You need at least one year of real estate management experience, a requirement that can be fulfilled by several different positions.
If you’re looking to advance your brokerage certification, the NAR has more details here.
Resort and Second-Home Property Specialist
Despite the pandemic and the economic tightening, the market for luxury and secondary homes has gained strength. For real estate agents looking to capitalize on this market and sell second-home and resort property, the certification you’ll be most interested in is Resort & Second-Home Property Specialist (RSPS).
An RSPS designation grants you the credentials needed to invest in, manage, or market properties that function as a second home. This can include resort and retirement communities, covering all aspects of property management and real estate investment needed for successfully dealing with these properties.
For more information, see requirements here.
Green Designation
Today’s market is big on green innovations and energy efficiency. These inclusions help you market and sell a property. On the management front, they save costs and build a more durable home. For any real estate agent interested in making the most of the sustainable design, the NAR has created the Green Designation.
Receiving your NAR Green Designation is as simple as taking a course on home improvements revolving around green energy. Pass an exam and become a member of the Green Resource Council. You can then gain the faith of your clients with your demonstrated commitment to sustainability.
For fees and other information, visit the NAR’s Green Designation page.
Diversity Certification
In the course of real estate work, you will meet people of every situation, culture, and personality. It is important to be able to effectively and positively work with everyone to generate the best deals and outcomes. That’s why the At Home With Diversity Certification is so necessary.
Obtaining this certification requires an agent to complete an educational experience that will help them engage with the diverse housing market in any community. Providing fair housing is only possible through understanding and learning. This certification helps make that possible.
Find out more information here.
Bottom Line
All real estate agents have different aspirations and face different markets. These certifications and more can help you find the right edge over your competitors, showcasing your learning and expertise to prove why you’re the right person for the job. In the red-hot housing market of the modern world, it never hurts to have all possible advantages in getting your clients the deals they’re after.
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