As a landlord or property manager, technology can be your best friend. This is because tenants these days expect to be able to use their mobile devices to facilitate much of their relationship with you.
97% of Americans use smartphones. With that in mind, it is a priority to bring tenants and prospective tenants the convenience of a mobile platform. Doing so will help you attract new renters and keep your vacancies at an absolute minimum.
Here’s what you should know about how to attract new renters with mobile apps.
Assess Tenant and Workflow Needs
Your efforts to create an immersive and attractive mobile experience for your prospective renters will only be successful if it can meet their needs and expectations. To achieve this, you need to build an inventory of challenging and workflow items.
First, there are the tenant considerations. How can you use a mobile platform to improve the experiences of your renters? Consider all your workflow needs, from submitting rent payments to managing maintenance requests.
Mobile applications can include all kind of functionality. Here are a few of the tasks you should support in the platform you integrate:
Application filling and processing
Rent payment acceptance
Maintenance request management
Text and landlord communication
News and announcements
Additionally, supporting your property management team through mobile applications can be a huge benefit to efficiency. Map your workflow and look for areas you can improve with efficient mobile communication.
The results will equal convenience that new tenants will appreciate. In fact, the simplicity of interacting with a mobile app to fill and submit an application can be enough to attract more renters. Maximize your potential with the right mobile app.
Support All Kinds of Devices
But to best attract the broadest possible pool of new renters, you’ll have to ensure that your mobile features work on a majority of devices. Support can be patchy across various operating systems and mobile networks. To best meet the needs of your renters, you’ll need an app that reaches them where they are.
There are a few great ways to find the right tool. Here are some examples:
Read reviews and testimonials of different software products.
Watch YouTube videos comparing and contrasting apps.
Ask other professionals in the property management field what they prefer.
Test out a variety of applications on different devices.
From here, you can make the best decision for your properties and tenants. After that, you’ll have a framework in place to appeal to new renters with a technological edge. Convenience and efficiency will always be a draw for new renters, so give them compatible tools.
Use Multimedia
Your approach to attracting new renters with mobile content should be multifaceted and diverse. Using multimedia in your mobile app attractions will help a great deal.
First, you can start with mobile ads. Advertising your listing on other mobile applications, social media sites, and listing platforms helps to increase the visibility of your properties.
Then, video content will support your listing and search engine optimization (SEO) efforts. Video content ranks high and using this medium to show off your properties and services can make a big difference in the clients and tenants you attract.
Additionally, users tend to respond to and remember video content better than many alternatives. Play into this for a better marketing approach.
High-quality images, text content, email marketing, and more can always help. Diversify your outreach strategies for greater success.
Improve Renter Satisfaction
With mobile apps that support everything your tenants need, you’ll be able to cultivate a reputation as a reliable and efficient property manager. There’s a reason expert property management serves are at the cutting-edge of technology. Applying tech like mobile apps and tenant portals gives you the tools to more effectively and transparently manage your properties.
Start improving renter satisfaction and outreach by assessing your tech needs. From there, there are a wide variety of mobile apps you can employ to attract new and ideal renters.
For more information on property management and real estate investment, contact 208.properties or find us on social media.
